How Personalisation Can Blow Their Minds!
You hear the door bell ring - it’s the delivery man. He passes you a white box which exhales a chocolate aroma. As you open the lid, you see a cake shaped like an old transistor radio. Topping the cake is a gold clipboard with sugary paper sheets that read, ‘You are invited to our VIP Launch Event.’ Would you feel like royalty?! Well, that’s exactly what we were going for when we delivered VIP invites for Behind the Clipboard Launch Event - and it was all completely edible! (Yes, even the pages!)
Most of us wouldn’t expect an invitation in the form of a cake, but in this digital age we are definitely expecting more - of everything! Yes, we attend events expecting the basics such as food, beverages and entertainment, but building on this from the delivery man to the last dance move is invaluable for creating a memorable guest experience.
Here are our favourite ideas to WOW your guests!
Extraordinary Invitations
Invitations are the first point of intrigue and can make a punchy first impression. Selling events is hard work, so a stand out invitation could be the thing that gets more bums on seats. Go on, capture potential guests’ imaginations and make your moment!
Want some ways to take your invitations from boring to extraordinary? Personalised candles, flowers in vintage tea cups, leaves with calligraphy, custom wrapped chocolate bars, just to name a few. The best bit? Recipients are so excited they’ll develop instant FOMO if they can’t make the date and you’ll have overwhelming user-generated content as they plaster their very special invite all over their social media channels!
Name it - in unexpected places!
Name cards are out. Embossing on chairs are in! Take your event to the next level by embossing chair backs with your guests’ names. It not only allows guests to easily navigate to their seat, but also makes them feel like the event has been designed especially for THEM. There’s no doubt your guests will feel like the ‘I’ in VIP!
Personalised Tableware and Serveware
Personalised tableware and serving ware can promote your brand and connect with your guests on a deeper level. Let’s take coasters for instance, an oldie but a goodie which can be used in almost any setting (providing you have a table to put it on!) Perfect for restaurants, bars and home events, personalised coasters are a simple element people love to keep. Your guests will remember your event for years to come!
Other items like personalised plates, glassware, edible cocktail toppers or stubby holders will ensure your guests feel as though the event was planned with them specifically in mind.
Collaborative Guest Playlist
Have you ever attended an event and not known any of the songs on the playlist, or repeatedly put in your song request with the DJ, only for it to never play? Get your guests involved before the event even starts by putting a playlist together of their favourite tunes or setting up a collaborative Spotify playlist. This way, they’re a part of the planning process, giving them no excuse not to stay on the D-floor and boogie all night!
Thoughtful Gift Bags
Let’s face it - everyone loves a goodie bag, complete with that element of surprise and gratification of freebies we just can’t resist! Forget branded stationary and useless items that are sure to be thrown out after a week – treating your guests with researched, well-thought-out personal gifts creates a memorable impression. Some unique items that make great gifts are:
Star sign jewellery
Nail polish or lipstick based on their favourite colour
Personalised confectionery
Scented candles or fragrances
Always keep in mind that the gifts should tie in with your event theme.
