How To Spark Your Creativity

We all know the most epic events are those which throw in elements of surprise and wow-factor. But how and where are these ideas shaped, nurtured and brought to fruition? Pour your fave bevy as we take you through our creative processes to help you tap into your own imagination.

So, Where do I start?

Understanding your event’s purpose is paramount for your creative process. Figure out your number one reason for hosting your event and let your creativity continually flow to complement that reason.

Set up a Mood Board

An event manager’s best friend for translating ideas and thoughts visually, this is where you can dabble in colours, textures, patterns, music; all the elements you want to bring to life at your event to evoke emotion. Gather bits and pieces from everywhere and pop them all into the mood board. Don’t be afraid to add aspirational ideas – even if you’re unsure whether it can work or fit within your budget, include it!

Digital mood boards are the easiest way to brain dump inspiration and share your vision. Our go-to apps are Keynote, Pinterest, and Instagram folders.

Find Inspiration Everywhere!

From music videos like Cardi B’s extravagant WAP, or the luxurious property listings and events on Selling Sunset, to the bathrooms at bougie hotels, inspiration can be found everywhere!

Here are some ideas to draw inspiration from:

• Music

• Novels

• Large concerts

• Theatre

• TV shows

• Music videos

• Home or interior design magazines

• Art

• Architecture

• Anything pop culture

• Instagram

• Pinterest

Psst! For colour palettes, check out what’s trending at the Pantone Institute. Every year they choose a new colour of the year and declare everyone should love it. This year it’s deep lavender but they call it ‘Very Peri’.

Stumped for ideas?

We Event Managers have a code word for wine and that’s, creative juice! Trust us, it helps.

Failing that, or if you’re a health conscious responsible-type, find space for your thoughts. We live in a manic-paced age of non-stop content so sometimes dialling it down can give your mind the air it needs to breathe and come up with something revolutionary! Ponder your ideas in the shower, turn on your favourite playlist, surround yourself with nature, walk along the beach, people watch, be somewhere comfy and cozy. Unplugging could be just the thing you need for the lightbulb to pop on!

For more, listen to Season 1, Episode 5 “Sparking Creativity” on Behind the Clipboard Event Management podcast here.