All Aboard: METRONET Infrastructure Management
Client | Metronet
Location | Yagan Square, Perth
The Brief: Branding and project managing the infrastructure of METRONET’s exciting pop-up activation, showcasing Perth’s 2022 train carriage and METRONET’s plans for the future, situated in Yagan Square.
The Proposal: Our team developed a proposal that not only covered the logistical aspects of positioning a 14 tonne train in the centre of the city, but focussed on thrilling members of the community. The proposal included pop-up activities for children, giveaways for all ages and a “quiet hour” for those in our community who find crowds overwhelming.
The Outcome: All Aboard: METRONET! A bubbly, eye-catching branding suite complete with logo, posters and static displays captivated the public from the get-go. The pops of colour and constant movement complemented the full-sized C-series train that became the talk of the town over the April school holidays. The seamless bump in and fluid event space made for a relaxed atmosphere for the 9000 train lovers who ‘saw it for themselves’.
