Autoleague Championship 2024
Client | Autoleague
Location | Melbourne, CIEL The Venue
Being an Olympic year we couldn’t resist the theme extending to Autoleague’s night of nights awards ceremony, The Autoleague Championship! From a torch relay caught on camera spanning the many dealerships which culminated in the lighting of the torch at the event, to the Autoleague ‘Coach’ revving up the team before the awards began, Ted Lasso style.
Known Associates designed, managed and produced the cocktail-style award ceremony in CIEL The Venue, Melbourne, with a huge focus on custom content and cutting-edge Audio Visual techniques. Of note was a breakdance competition between employees which had the crowd in stitches and cheering for their favourites. When the expert breakdancers came on the venue went wild witnessing the talent before them. The spectacle set the stage for the night to erupt into a dance party, following the awards.
We managed a 10 month communications plan to spark interest and inspire Autoleague’s 1300+ employees to work hard and excel in their roles and be recognised with glory and prizes. Congratulations to the finalists and winners who got to represent at this pinnacle calendar event recognising the exceptional achievements and outstanding performances of Autoleague employees. We salute to your excellence.
Click the images and videos below for a narrative of the night, noting touchpoints of an Olympic theme.
