DiDi Public Relations Activation
Client | DiDi
Location | Hyde Perth, Fenway Subiaco and Embargo on the Point
Perth’s hottest new ride share app, DiDi Australia, launched in Perth giving riders the ultimate Bar Crawl experience over two Saturdays. With three local venues on board - Hyde Perth, Fenway Subiaco and Embargo, DiDi riders began at Hyde Perth to grab their personal DiDi Passport by showing their trip receipt to ‘DiDi Customs Officers’. Riders filled out their passports, created stunning photo ID in the photo booth and were verified with a custom stamp by DiDi officials.
The DiDi Passport gave riders a free coldy at each venue, with free trips between them, and the chance to pose against the bespoke DiDi photo backdrops. Hyde Perth sported a head-turning orange floral wall, while Fenway Subiaco hosted a ride in the wrapped DiDi car cut-out and tropical props. Embargo featured a custom orange and white confetti wall, complete with summer inflatables. Well played, DiDi. Well played.
